Lovely recommendations
from great people
“I recruited Liz when I was CMO for Virgin Atlantic & we couldn’t afford to keep an agency on retainer. Liz is a super versatile copywriter who did everything from leading the Product Naming strategy for our aircraft to developing our Employer Brand through the launch of our frontline recognition scheme for crew.
An average week for Liz would see her delivering long form copy for the website, crafting CRM emails to support sales, drafting destination guides for the Virgin Holidays in-store brochures & cracking out banners for online display ads. No task was too small or too vast; Liz approached everything with a ready smile & a gutsy can-do attitude.”
— Claire Cronin, ex-CMO Virgin Atlantic & Virgin Holidays, CCO McLaren
“Liz is a very talented writer who consistently delivers compelling copy for brands.
At Virgin Atlantic where we worked together for 5 years, Liz led a myriad of copywriting briefs across the organisation, from full tone of voice guidelines to TikTok captions and everything in between (including our iconic plane names)! Her ability to flex her writing style across channels made Liz a joy to work with on our Social Media channels and I would jump at the chance to work with her again.”
— Sarah Winter, Social Media Manager, Virgin Atlantic & Virgin Holidays
“Liz is not only a brilliantly creative and talented copywriter/content editor but she is also super fun, positive, and a wonderful team player. Her ability to really understand a brand's personality and tone of voice and deliver this across multiple touch points and media is second to none. I loved every minute of my time working with Liz and sincerely recommend her to anybody looking for copy writing, content or editorial support in a freelance, contract or permanent basis.”
— Helen Dolce-Lund, Global Head of Brand & Experience, Legoland Discovery Centres
“I have worked with Liz for many years, and she is always able to nail the brief first time. Liz collaborates with you on your initial requirements and suggests optimisations that can be made to get the best output for you and the business. Her ability to inject personality into copy whilst keeping to brand tone of voice is an amazing skill.”
— Charlotte Pink, Senior Global Marketing Automation Lead, Shell
“I have worked with Liz across multiple use cases at Virgin Atlantic; from reactive briefs in the thick of C-19 to scheduled, promotional campaigns.
Aside from delivering fantastic output, Liz is a fantastic person to work with, bringing energy and light. Liz nailed briefs and kept to deadlines, always taking recommendations from channel specialists into account. I would strongly recommend Liz to any organisation looking for an expert.”