A new aircraft means more than just that new plane smell. As the lead copywriter for the launch campaign for Virgin Atlantic's new A350 aircraft, I worked on everything from creating names and registrations for the new planes, to customer emails, digital banners, trade collateral, press packs, invites, inaugural flight assets, internal communications, and scripted videos. I oversaw the voiceover recording for the design video, and even stepped in to record the voiceover myself for the onboard videos introducing customers to the new Upper Class suites and social space.