• My portfolio
  • The Retreat Suite
  • A330neo launch
  • The Red Book films
  • Fly Something New
  • Virgin Atlantic Clubhouse
  • Virgin Atlantic Credit Card
  • Onboard Experience and Products
  • We Fly For a Million Reasons
  • Covid-19
  • Swap
  • The New Normal
  • Virgin Atlantic's Tone of Voice
  • The Virgin Atlantic A350
  • New Destinations
  • Three Ways to Fly
  • The Incredibles
  • The Perfect Stay
  • Sky Weekly Emails
  • Magazine Journalism
  • Santorini Sky
A bit more about me
Liz East
  • My portfolio
  • The Retreat Suite
  • A330neo launch
  • The Red Book films
  • Fly Something New
  • Virgin Atlantic Clubhouse
  • Virgin Atlantic Credit Card
  • Onboard Experience and Products
  • We Fly For a Million Reasons
  • Covid-19
  • Swap
  • The New Normal
  • Virgin Atlantic's Tone of Voice
  • The Virgin Atlantic A350
  • New Destinations
  • Three Ways to Fly
  • The Incredibles
  • The Perfect Stay
  • Sky Weekly Emails
  • Magazine Journalism
  • Santorini Sky
A bit more about me

Virgin Atlantic Credit Card

Virgin Atlantic has credit cards in both the US and UK, through two different banks. Working on campaigns and diect customer communications on credit cards is governed by a lot of different financial rules and restrictions, so it's always a challenge to try and find a great way to build in our tone of voice while ensuring every communication was airtight legally.

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2018
The Incredibles
2020
The Perfect Stay
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Three Ways to Fly
2023
The Red Book films
2019
Virgin Atlantic's Tone of Voice
2022
Fly Something New
2019
The Virgin Atlantic A350
2020
New Destinations
2022
Swap
2015
Sky Weekly Emails
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Copyright Liz East 2020