Hello there

I'm Liz. Senior copywriter and editor, curious wordsmith, conceptual customer-centric content creator, tone of voice guardian, and grammar enthusiast. Basically a copywriter who really loves what she does. My particular specialism is travel and tourism, with a good splash of entertainment - but I can be a copy chameleon with most subjects. Below is a selection of campaigns and projects I've worked on. Have a look through - you'll find examples of work across all sorts of channels including CRM, social media, display, scriptwriting, B2B, product naming, web copy, tone of voice guidelines and lots more. If you like what you see, you can find out more about me on the left, including how to contact me if you'd like to chat about working together.

2019
The Virgin Atlantic A350 Launch Campaign
2015
BSkyB Weekly Customer Email
2020
The Perfect Stay Tone of Voice and Brand Guidelines
2020
Santorini Sky Tone of Voice and Web Copy
2019
Virgin Atlantic Tone of Voice Guidelines
2022
Virgin Atlantic Clubhouse
2023
The Virgin Atlantic Red Book Films
2023
The Virgin Atlantic Retreat Suite
2023
Virgin Atlantic Credit Card
2023
Virgin Atlantic A330neo launch
2020
Onboard Experience and Products
2020
We Fly For a Million Reasons
2022
Swap
2020
Covid-19
2022
Fly Something New
2020
The New Normal
2018
The Incredibles
2018
Three Ways to Fly
2020
New Destinations
2016
Magazine Journalism
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