Fly Something New

In January 2021, Norwegian announced they would no longer be flying long haul, and cancelled all their flights. We needed a campaign with a super quick turnaround, that appealed to the younger audience that flies Norwegian, and alerted them to a special offer to rebook their trip with Virgin Atlantic. Myself and one of the designers worked on three possible routes, and then all the assets for the approved approach, in just three days. It got a lot of response and is a great example of just how quickly reactionary creative can be pulled together.