A new aircraft means more than just that new plane smell. As the lead copywriter for the launch campaign for Virgin Atlantic's new A350 aircraft, I worked on everything from creating names and registrations for the new planes, to customer emails, digital banners, trade collateral, press packs, invites, inaugural flight assets, internal communications, and scripted videos. I also recorded a voiceover for the onboard videos introducing customers to the new Upper Class suites and social space.
G-VLUX Red Velvet
G-VDOT Ruby Slipper
G-VRNB Purple Rain
G-VPRD Rain Bow
The brand team created this video detailing the creative process of designing the interior of the new A350. I worked on the script and helped supervise the recording studio session.
Not only did I write the script for this onboard video for our Upper Class A350 customers, I also recorded the voiceover. Yes, that's me!